All age bands saw improvement.

Revision of a Canadian Institute of Actuaries method explains this drop.

Younger clients need education, crave simplicity and require advisors who are in it with them for the long run.

Term life new premium falls two per cent while all other categories surge ahead in 2024.

Year-over-year growth for all products and across all age bands.

Canadian insurers follow the trend in accelerated underwriting, but to a lesser extent.

Application activity in Canada strong, despite sharp December pullback.