Application numbers fall for all ages, except among those over age 61.

Whole life grew most in terms of premiums.

The acquired company's distribution network have been invited to sell iA’s products following deal’s closure.

Notable universal life applications not enough to offset declines in whole and term life.

New annualized premium increased two per cent in the first quarter of 2024.

Clients also given access to care program that includes one-on-one health support.

Consumers do research online and purchase in person.