Consumers do research online and purchase in person.
Simplicity plus convenience equal sales success.
Data analytics allow insurers to provide coverage more quickly and for larger amounts.
Second highest quarter-over-quarter growth rate reported since 2016.
Universal life insurance was the biggest seller in September.
Year-to-date numbers remain positive, driven by applications for universal life and by applications for face amounts ove
The vast majority of insurers serve the T10 market, but none of them is offering the same product.