Consumers looking for a traditional whole life option for life insurance coverage in Canada have plenty of choices.

Of these, 13 are non-participating products and 16 are participating products.

Eleven insurers are active in the non-participating whole life market. BMO Insurance and iA Financial Group each market two products.

As for the whole life participating products, there are 12 insurers present in this market. Sun Life has three products whereas Empire Life has two.

How many insurers are present in both markets? Seven: Assumption Life, Desjardins Insurance, Empire Life, Foresters Financial, iA Financial Group, Manulife and Sun Life.

Life insurance advisors: would you like to compare more features? We’ve got the solution: the Product Finder tool provides detailed information on more than 400 products!