Inflation is driving the need for Canadians to look for supplemental income opportunities, found a survey released Aug. 9 by the Direct Sellers Association of Canada (DSA Canada) which was conducted by Abacus Data.

The survey found that while 42 per cent of respondents pursued opportunities in the past year to make additional income (up 11 per cent from the previous year), inflationary concerns are now driving almost 64 per cent to consider pursuing ways to supplement their income in the coming year, which is up 7 per cent from 2021. The major demographic groups included in this figure were those ranging in age from 18-to-44-years-old, individuals who are employed on a part-time basis, and students. 

"Economic uncertainty continues to motivate Canadians to search for ways to supplement their income beyond traditional means," said Peter Maddox, President of DSA Canada. "When comparing year-over-year data, the research reflects the fact that the lessening of COVID-related restrictions has introduced new economic challenges and created a need for people to enhance their income." 

He adds that “they are achieving this through participating in the gig economy, becoming an independent representative for a sales-based company or creating their own, small start-up business."