CI Financial Corp. announced today that it is partnering with world-renowned researcher and demographic change expert, Joseph Coughlin.

The founder and director of the Massachusetts Institute of Technology’s AgeLab will advise CI and financial advisors on how to better serve aging and retired clients, “whose needs and expectations are changing dramatically,” the company said in a statement Dec. 3.

“Finding ways to effectively navigate life in retirement is one of the most important challenges facing investors today. In our opinion, Joseph Coughlin is the world’s leading thinker on aging, longevity and retirement and their implications for investing and financial planning,” says CI’s CEO, Kurt MacAlpine. “Coughlin’s work is directly relevant to a critical issue facing older Canadians today – transitioning from accumulating assets to turning those assets into a source of retirement income that will last 25 to 30 years or more. A key part of modernizing our asset management business is evolving our product platform to focus on the greatest opportunities in the market today. Given demographic changes, it is imperative for us to offer world-class advice and solutions to the retirement market.”

In addition to heading MIT’s AgeLab, Coughlin teaches in MIT’s department of urban studies and planning, conducts research on the impact of global demographic change and technology trends on consumer behaviour and business strategy. Coughlin is also an author, a behavioural sciences fellow of the Gerontological Society of America and a fellow of Switzerland’s World Demographics and Aging Forum.