Some 83 per cent of business and IT executives worldwide believe that technology has become an inextricable part of people’s lives, according to a recent report by Accenture. On top of that, of the 2,000 consumers surveyed, 70 per cent expect their relationship with technology to be more or significantly more prominent over the next three years.
But many companies have missed the human element of organizations, states the 2020 report, entitled ‘We, The Post-Digital People: Can your enterprise survive the tech-clash?”
Need to consider the human consequences
"Dazzled by the promise of technology, many organizations created digital products and services just because they could, without fully considering the human, organizational and societal consequences," said Paul Daugherty, Accenture's chief technology & innovation officer.
"Today we're seeing a tech-clash caused by the tension between consumer expectations, the potential of technology, and business ambitions — and are now at an important leadership inflection point. We must shift our mindset from 'just because' to 'trust because' — re-examining our fundamental business and technology models and creating a new basis for competition and growth."
Need to engage employees
According to the report, continuing with existing models doesn't just risk irritating customers or disengaging employees, but could permanently limit the potential for future innovation and growth.
But this ‘tech-clash’ is a challenge that can be solved, says the report. Part of that solution means organizations will need to design personalized experiences that amplify an individual's ability to act independently. As well, as artificial intelligence (AI) capabilities grow, companies need to rethink the work they do to make AI a part of the process, with trust and transparency at its core.
