La Capitale Insurance and Financial Services announced June 25 that it has signed a partnership agreement with Breathe Life, a Quebec insurtech startup, for the development of a digital application.
The insurer says the agreement will give La Capitale brokers access to a digital app that they can use to submit life insurance applications.
"La Capitale strengthened its commitment to a process of innovation and modernization in the last few years, and we have chosen the best partners to assist us in this endeavour. We believe that Breathe Life's dynamism and agility will enable La Capitale to fulfill the promise it has made to its partners, namely that it is fast and easy to do business with La Capitale!" said Martin Delage, Executive Vice-President of Individual Insurance and Financial Services.
"Consumer buying habits have changed dramatically, and savvy insurers like La Capitale understand that they have to give their advisors the tools they need in order to be able to provide a customer-centric service experience," said Ian Jeffrey, Co-Founder and CEO of Breathe Life. He added that the partnership marks the launch of Breathe Life's Advisor-Driven Module, a solution that he says “uses all the knowledge acquired through products introduced in the market over 12 months ago.”