More and more insurers are integrating simplified issue in their life insurance products.

At least nine insurers compete in this market, and 17 different products are available, according to our life and health insurance product intelligence centre, InsuranceINTEL.

Seven insurers offer simplified issue products for both permanent and term life insurance: Assumption Life, Empire LifeiA Financial Group, SSQ, Sun Life, UV Insurance, and Canada Protection Plan. CPP alone markets seven simplified issue products in Canada: Three in term insurance and four in permanent life insurance.

The offering is very diverse. Products have few characteristics in common, especially from one insurer to another. Advisors who sell simplified products thus have a wide array of choices when it comes to finding the best option for their clients:

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