Life insurance sales in Canada grew in the first quarter of 2020 compared with the same period in 2019.
Because lockdown due to the COVID-19 pandemic began only in mid-March, its effects on sales were modest, especially because the industry was boosted by RRSP season.
How will the health crisis affect life insurance sales in Canada? Research firm LIMRA, which compiles sales results for life insurers, is convinced there will be an impact. As for its magnitude, only time will tell.
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