Economical Insurance announced Aug. 18 a new relationship with Uber in Canada. The insurer will provide insurance coverage for every Uber Rides and Uber Eats trip in Alberta, Ontario, Quebec and Nova Scotia.

The insurer says this new relationship is expected to launch Sept. 1, 2020.

"At Economical, we believe in finding innovative solutions to changing customer expectations, which is exactly what Uber has done for transportation globally," said Rowan Saunders, President and CEO, Economical Insurance. "Our initiative with Uber continues our focus on digital transformation. It is another example of how we're blending our insurance industry expertise with technology to support a better customer experience. We are proud that Uber has chosen Economical as their rideshare insurer in Canada going forward."

Economical says insurance coverage for drivers operating on the Uber platform will continue seamlessly.

"Uber has been a leader in the ridesharing industry, making sure every trip is insured. As our business has grown, we recognize the importance of strong partners like Economical Insurance. We are excited to partner with Economical Insurance in Canada to bring their high class service and trusted protection to riders, drivers, and eaters who use the Uber app," said Gus Fuldner, Vice President of Safety and Insurance, Uber.