Meeting client expectations in uncertain times

By Donna Glasgow | December 29 2020 09:30AM

In 2020, the COVID-19 pandemic kicked life insurance companies’ digital transformations into high gear. In 2021 these changes will further accelerate according to the 10 industry leaders who outlined their strategies for the new year in the December 2020 edition of the Insurance Journal.

Underlying these changes is a common goal – to serve clients better. A new exclusive report published on the Insurance Portal discusses insurers’ goal of meeting higher customer experience expectations set by companies such as Amazon

Financial advisors have also made great strides in adapting to new technology and continuing to serve their clients’ insurance and investment needs during the pandemic. Several top advisors shared the ways they’re thriving in this ‘new normal’ during our recent Canada Sales Congress TV show. During this event, which is still available to be viewed until December 31, speakers underlined how COVID-19 has brought the importance of life insurance to the forefront.

The need for financial planning has also been underlined by this crisis and the resulting job losses experienced by many. Recent studies have pointed to rising financial anxiety among Canadians.

In this situation, the value of advice is obvious; in 2021 advisors will play a key role in helping Canadians financially recover and secure their retirements.

I wish you a safe and happy holiday season and all the best in the year to come.

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