Medavie Blue Cross launches digital health platform

By The IJ Staff | October 08 2019 01:40PM

Medavie Blue Cross announced on Oct. 7 the launch of Connected Care, a new digital health platform that aims to give plan members “greater flexibility and access to innovative offerings, new virtual health care services and additional self-service options,” says the company.

Connected Care, which is available through a mobile app and online through the Medavie Blue Cross member services site, allows for “virtual opportunities” to connect directly with Canadian doctors through a newly-formed partnership with Maple, a virtual care provider.

Pharmacogenetic testing

Members will also be able to order personalized pharmacogenetic testing and engage a professional for Internet-enabled cognitive behavioural therapy (iCBT), says Medavie Blue Cross.

"Innovation is expected in our industry, but introducing unique member programs that improve the quality of our health care service offerings remains a true differentiator," says Shane Reid, Director, Product, Pharmacy, and Provider Management. "Connected Care offers convenient access and preferred pricing to leading online health care providers and services, so members can access the care they want, when they need it, from anywhere. Our partners were chosen after careful review of the options available to ensure the best possible service, security and value for members."

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