The Toronto Financial Services Alliance (TFSA) has announced the appointment of Jennifer Reynolds as its new CEO, effective Oct. 2.

For four years, Reynolds has held the position of CEO of the Women in Capital Markets (WCM) organization, which announced her resignation today.

At the TFSA, Reynolds will succeed Janet Ecker who announced her retirement as CEO of the TFSA last April.

Next stage of development

"We are very pleased to welcome Jennifer into her new role," said TFSA Board Chair Jane Kinney. "She has successfully led her organization through a major strategic shift over the last four years, expanding it into a national group, doubling membership and sponsorship revenue and leading its digital transformation to expand the organization's impact. Her experience will help us take TFSA into its next stage of development."

Reynolds has had extensive experience in the financial sector in investment banking, private equity and risk management. She has held positions with Scotiabank, BMO, OMERS Strategic Investments and Stonecap Securities. Formerly she was advisory board chair of the Microskills Business Incubator, and she is currently a director on the federal government's Canada Development Investment Corporation.

WCM launches search for a new leader

In its announcement, Women in Capital Markets stated that the search for a new leader has begun. In the interim, effective Sept. 5, Jeannie Collins-Ardern has been appointed to serve as Interim President & CEO. Collins-Ardern has been a WCM board member for two years and has over 30 years' experience in the capital markets.