Finaeo, an insurtech, announced Jan. 14 that Alister Campbell has joined the company’s Board of Directors.

An industry veteran, Campbell has previously held the CEO position for insurers such as Zurich Canada and The Guarantee Company of North America. He is currently serving as CEO of PACICC, Canada’s P&C insurance insolvency resolution authority.

Launched in 2016, Finaeo’s digital marketplace connects carriers, brokers and their clients with the goal of streamlining and accelerating the distribution of life and health insurance.

The company says Campbell’s appointment to its board will help it gain new insight into addressing the specific needs of insurers and navigating the internal complexities of the insurance supply chain.

“Client expectations have evolved, and the industry needs to develop a different way of creating value. Our goal is to help carriers digitally distribute while augmenting the way brokers serve today's digital customer,” says Aly Dhalla, CEO and Co-Founder, Finaeo. “Alister has an incredible wealth of knowledge and a deep understanding of the insurance supply chain. We're extremely fortunate to be working with Alister to create the future of our industry.”

Digital flow from prospect-to-policy

“Finaeo’s vision for creating a seamless digital flow from prospect-to-policy is inspiring… and doable. However, insurers have to balance the limitations of their legacy systems with the costs and risks associated with migrating to the new digital age,” says Campbell, “I have lived that tension for years and have seen the tangible benefits from driving an execution-focused change agenda.”