PR FEED

Moncton, NB – Lavvi, a trailblazer in the life insurance SaaS industry, proudly announces the launch of its revitalized brand identity. This rebrand marks a significant milestone in Lavvi’s ongoing journey, underscoring the company’s commitment to innovation, client success, and standing out in the competitive insurtech landscape.

A Rebrand Fuelled by Progress
Lavvi’s rebranding isn’t just a change in appearance—it’s a reflection of the company’s growth and future-forward vision. The refreshed logo, vibrant iconography, and bold colour palette symbolize Lavvi’s evolution into a brand that’s not only credible and straightforward but also approachable and in tune with its clients' needs.

Beyond a New Look
While Lavvi’s visual identity has evolved, the essence of what the company offers remains steadfast. At the heart of Lavvi’s mission is a dedication to empowering life insurers across North America with state-of-the-art digital distribution platforms. Whether through advisor-led, direct-to-consumer, or hybrid channels, Lavvi’s solutions provide unmatched flexibility and control, enabling insurers to not just meet but exceed their objectives.

Building on a Legacy of Trust and Innovation
Lavvi’s story began over 17 years ago with TKS, a pioneer in delivering cutting-edge software solutions across the gaming, automotive, and insurance sectors. 4 years ago, Lavvi emerged as a dedicated force in life insurance distribution, leveraging this rich history to revolutionize the industry. Today, trusted by leading life insurers, Lavvi continues to drive transformation, expanding reach and enhancing customer revenue through a modern, omnichannel sales platform.

Looking Ahead
As Lavvi rolls out its new brand identity, the company remains as committed as ever to its partners and clients. This rebrand will be visible across all touchpoints, including the launch of a new website and an enhanced presence at major industry events throughout the year.

“Our rebrand is more than a new look—it's a reaffirmation of our commitment to our clients. At Lavvi, we are dedicated to empowering life insurers with innovative solutions that are not just functional but transformative. This evolution reflects our ongoing promise to meet the ever-changing needs of our partners, ensuring that we remain at the forefront of the insurtech landscape. Most importantly, it's about ensuring more people have access to the life insurance they need to safeguard their futures," said Ray Adamson, Chief Customer Officer of Lavvi.

Lavvi invites all stakeholders to celebrate this exciting new chapter and looks forward to continuing to lead the transformation of the life insurance industry. Explore the new Lavvi at lavvi.com.