Foresters teams up with insurtech to create well-being platform
Foresters Financial is working with dacadoo ag, a Zurich-based Insurtech, to create a platform aimed that will reward Foresters’ customers who adopt lifestyles that embrace key aspects of overall well-being: physical, mental, and community-mindedness.
A fraternal organization, Foresters’ mission is “to enrich the well-being of its members and their communities.” The organization says the well-being platform is intended to bring its mission to life “with a modern, fun, and scalable offering to members that aligns with the organization's fraternal purpose.”
Jim Boyle, President and CEO of Foresters, say that while many insurtech platforms in the market focus on the physical and mental aspects of health, they don't address the importance of purpose and giving back to your community, which also has powerful well-being benefits. "Our platform will integrate all of these aspects and stands out because we're making it available to all of our members, not just the new customers."
The Foresters dacadoo platform leverages wearable app-enabled technology and behavioral science to engage with members on a personalized basis. An interactive digital coach encourages users to engage with the platform, and each other, to drive long-term health goals and encourage giving back.
Members will earn points for engaging in their personal journey, which they can redeem for rewards via an online rewards store. Reward categories will include merchandise, gift cards, or charitable donations.
Foresters is planning to introduce the new well-being platform to all its members sometime this year.