Canada Life announced Oct. 28 its new Business Boost program, which will provide 12 one-time grants of $10,000 to small businesses.

The insurer says that because of COVID-19 some businesses have shifted their models to continue serving their customers, but many are facing significant challenges and are struggling to keep their doors open. For this reason, Canada Life created the Business Boost program “to provide small businesses with financial support that could help make all the difference.” Canada Life is issuing a call for applications online.

To apply, small businesses need to tell Canada Life about themselves and what positive change they could make with a one-time grant of $10,000. Applications must be completed online by Nov. 12. Recipients will be announced in January 2021.

"Small businesses are an integral part of the Canadian economy and are at the core of our communities. At Canada Life, we recognize both the challenges they've faced and the determination they've shown in working to overcome those challenges this year," says Jeff Macoun, President and Chief Operating Officer, Canada, for Canada Life. "As an organization committed to the well-being of Canadians, we want to support them in getting back on their feet."

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