A closer look at client biases
By
Kate McCaffery
|
Oct. 28, 2020, 10:17 a.m.
Photo: Freepik - pch.vector
Why should a financial advisor study behavioural science? Although it is not possible to defeat biases, there are things you can do in the moment, and ahead of time, to help keep your clients’ biases from derailing their financial plans.
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