Sun Life Financial launches new business area to expand in digital healthBy Matt Bell | August 05 2016 01:25PM
Sun Life Financial has announced the launch of a new business area called Digital Health Solutions with the aim to help Canadians access the latest digital capabilities and innovations to take care of their health and well-being. Digital Health Solutions aims to work with innovators and technology start-ups to come up with new ways to help Canadians manage their health.
Bringing digital and health together
The program will bring Sun Life’s digital and health capabilities together with other leading players from across the health care spectrum to help Canadians. They aim to find new and better ways of accessing health care products and services empowering them along the way, act by making healthy choices to support wellness goals and better manage chronic conditions with advanced technologies and insights.
"This new business area represents another significant step that Sun Life is taking to advance the company's digital innovation strategy to support the well-being of Canadians,” says Chris Denys, senior vice-president of possibilities of Digital Health Solutions at Sun Life.
Partnership with MaRS
Sun Life says Digital Health Solutions will help the innovative capabilities of Digital Benefits Assistant, which is the first real-time decision management technology in the insurance industry, to proactively engage Canadians and empower them to take a more active role in managing their health and well-being.
This comes off the back of Sun Life’s recently announced partnership with MaRS and Sun Life’s development of Digitals Benefits Assistant that uses advanced analytics technology to benefit consumer’s needs.