After announcing that it has completed the acquisition of Sun Life Financial’s sponsored markets business, more than doubling its position in the Canadian market, Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company announced that the companies will collectively do business going forward as Securian Canada.
Joined by Valeyo Inc., a sister company to Canadian Premier which provides technology and services to financial institutions, the rebranded companies will operate the business under the one brand, which now also includes the association, affinity and group creditor business formerly owned by Sun Life.
Related: Sun Life sells sponsored markets business, buys stake in U.S. distribution
According to Sun Life, Canadian Premier's parent company, Securian Financial Group, Inc., has a strong foundation in the U.S. association market.
“The successful acquisition of Sun Life’s sponsored markets business provides scale to our services and is a catalyst to optimize all Securian Canada assets under one umbrella,” says Securian Canada’s CEO, Nigel Branker. “We have strengthened our position and through our combined offering, will now bring one voice and one brand to market.”
