iA Wealth, the wealth management division of iA Financial Group, has announced the launch of iA Private Wealth – the new brand identity that replaces the iA Securities and HollisWealth brands.
"Our new name better reflects our place in the market and the highly personalized, holistic approach to wealth management our advisors take with each of their clients. It also highlights the strength, stability and trust that our parent company, iA Financial Group, has built over more than 125 years of serving the financial needs of Canadians," stated Sean O'Brien, Executive Vice President, iA Wealth. "Importantly, the unification of our IIROC business under the iA Private Wealth brand allows us to drive a more efficient, collaborative and aligned culture across our wealth division, further enhancing our ability to attract and support the most respected and accomplished advisor teams in the country."
As part of this change, iA Wealth's capital markets division, formerly operating under the iA Securities brand, will now be known as iA Capital Markets.
"iA Capital Markets combines the bespoke, tailored solutions of a boutique investment bank with the strength, resources and reach of one of Canada's oldest, largest and most respected financial institutions," stated O'Brien.
