iA Financial Group announced on Jan. 11 the launch of an individual insurance online claims service. The insurer says that the fully digital solution makes it possible to file life, disability and critical illness insurance claims online and track them in real time.

"This new online claims function is a simple, efficient and quick way to serve our clients and give them the best personalized experience, says Pierre Vincent, Senior Vice-President, Individual Insurance and Sales at iA Financial Group. Clients now have choice of managing their online claims themselves or being assisted by an advisor. Our goal is to serve our clients the way they want to be served."

Tracking the status of a claim

Through ia.ca, the advisor, applicant or insured has access to a personalized questionnaire. No passwords or user codes are required to complete the claim form. A confirmation containing a tracking number and a link to the claim tracking page is sent to the person filing the claim, making it possible to track the status of the claim, check whether all required documents have been received and exchange confidential documents securely, says the insurer.