Excel Funds has signed a deal with India’s Aditya Birla Sun Life Asset Management (ABSLAMC) to offer investment strategies to institutional investors.

In a statement issued on March 29, Excel points out that its relationship with ABSLAMC’s parent company Birla Sun Life Asset Management Company (BSLAMC) dates back to April 1998 when the company launched the Excel India Fund, which is the largest and longest-running, India-focused mutual fund in Canada.

Expanding reach into North American market

"As we seek to expand our reach into the North American market, we look forward to combining our strengths and industry expertise with Excel Funds to offer Canadian institutions unique products that capitalize on the growth in India," comments ABSLAMC’s CEO and head of international business Vikas Gautam. "With ground-breaking reforms taking place, now is the time for investors to get in on the ground floor and maximize their long-term returns."

Excel notes that representatives from BSLAMC will be discussing investment topics at its upcoming emerging markets symposia in Montreal on April 18 and in Toronto on April 19.