Quarter over quarter activity declines but other measures positive.

Application numbers fall for all ages, except among those over age 61.

Management underlines new business value growth.

Notable universal life applications not enough to offset declines in whole and term life.

Year-over-year application figures continue to climb, in the double digits for older clients.

Highest sales ever recorded in the Canadian market since the LIMRA survey was established.

Insurers emphasize lifetime security and performance.