New annualized premium increased two per cent in the first quarter of 2024.
Year-over-year application figures continue to climb, in the double digits for older clients.
Simplicity plus convenience equal sales success.
Data analytics allow insurers to provide coverage more quickly and for larger amounts.
Second highest quarter-over-quarter growth rate reported since 2016.
Highest sales ever recorded in the Canadian market since the LIMRA survey was established.
The insurer calls the transaction the largest of its kind in Canada.