Application activity in Canada strong, despite sharp December pullback.

Since June 25, insurance has taken on unprecedented importance as a tool for protecting the wealth of your entrepreneur …

However, application activity is up year-to-date.

The results are still three per cent higher than third quarter 2022 results.

Participating whole life offers competitive rates with universal life investment options.

Year-over-year growth was seen for all age bands and face amounts.

Some insurers are leading the pack, while others lag behind.