How the “Two Percenters” build your brand

You make or break your business brand based on whether you complete the last 2% of your client service or you do not, Ji…

ENTREPRENEURSHIP | December 08 2022 09:58AM
A new strategy to bring your biggest goals to life

In this column from Insurance Journal’s archives, Jim Ruta explains how to achieve your business goals.

ENTREPRENEURSHIP | December 06 2022 10:21AM
12 ways the life insurance business will change “AD”

In this column from Insurance Journal’s archives, Jim Ruta discusses 12 pandemic-related innovations and adaptations tha…

ENTREPRENEURSHIP | November 09 2022 04:37PM
Pandemic Pandemonium? Prospect Panic? What to do now

In this column from Insurance Journal’s archives, Jim Ruta shared his tips on how to be an effective tele-advisor.

ENTREPRENEURSHIP | November 01 2022 10:46AM
The 15 minute sales interview – prospect triage

In this column from Insurance Journal’s archives, Jim Ruta explains how to separate buyers from non-buyers quickly.

ENTREPRENEURSHIP | October 26 2022 03:55PM
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Do I have to buy insurance leads to build a business?

In this column from Insurance Journal’s archives, Jim Ruta provides advisors with tips on how to prospect better.

ENTREPRENEURSHIP | October 21 2022 04:02PM
Sales advice from the world’s top advisors

In this column from Insurance Journal’s archives, Jim Ruta highlights his favourite takeaways from MDRT’s 2019 annual me…

ENTREPRENEURSHIP | October 13 2022 10:15AM