New annualized premium increased two per cent in the first quarter of 2024.
The combined sales figures from LIMRA and Statistics Canada show that more needs to be done to increase sales.
A sudden shift in economic fortunes could pose a risk to funded positions in the future.
The gap is, however, narrower in Canada than in the United States.
Highest sales ever recorded in the Canadian market since the LIMRA survey was established.
Study shows 80 per cent of Canadian homeowners lack sufficient insurance.
Report looks at how insurers can better support recruits to improve retainment.