Canada Life and United Way Centraide Canada announced Aug. 4 the launch of their first national Student Success Drive. They are seeking online donations to help students continue to be affected by challenges brought on by the COVID-19 pandemic.
In June, Canada Life asked Canadians to weigh in on what students in their community needed most for the upcoming school year. Respondents indicated that students need mentors (in the form of tutors, big brothers or big sisters, after school programming and more) to help them get back on track and achieve their goals, says the insurer.
"After a year of online learning, less in-person socializing and extra curriculars, and all of the other impacts of the COVID-19 pandemic, we recognize many students need some extra support," said Monique Maynard, Executive Vice-President, Chief Actuary Canada and President, Quebec Affairs, Canada Life. "That's why this year, instead of donating school supplies like pencil crayons and backpacks, we're changing our approach and working to meet a different, targeted need. We know this campaign will help set students up for success, this year and beyond."
United Way will distribute donations to local agencies who support mentorship programming. Participants can also contact their local United Way to volunteer with a student-centric organization or act as a mentor.
"We're at our best when we come together to strengthen and support our community. I'm thrilled that United Way is teaming up with Canada Life to help ensure students have the mentorship, guidance and confidence they need to reach their potential. Together, we're helping our future leaders be all they can be," said Connie Walker, President and CEO, United Way Winnipeg.
Canada Life employees and the public can donate to the Student Success Drive online until Aug. 11.