The Edge Benefits has launched a new health and dental plan that it says is a game changer in the Canadian market, announced the company June 8.

"We redesigned our coverage to be more affordable, more flexible, and more accessible to Canadians than ever before and we think it aligns well with the changing needs of today's consumer, especially those within our target market of small businesses and self-employed individuals," says Neil Paton, president and chief executive officer of The Edge Benefits.

Base guaranteed issue plan

The company says its clients can build a plan – either health only or health and dental – to suit their needs and their budget “starting with an affordable base guaranteed issue plan, and layer in additional benefits as needed from there.”

The Edge Benefits says its plans are unique because it builds its solutions on an individual platform as opposed to a group platform. It also offers an on-line health spending account capability.