Manulife Financial has appointed Gretchen Garrigues to serve as executive vice president and global chief marketing officer.
Manulife announced on August 8 that Garrigue, who held a similar position at First Data, would assume her new role immediately. At Manulife and John Hancock, she will be responsible for global marketing and communications and will focus on global branding.
"We have embarked on a strategy that is far more customer-focused, which requires a senior leader who can build marketing capabilities in the organization and drive the development of a customer-centric culture across all functions," comments Manulife's senior executive vice president and chief operating officer Paul Rooney."Gretchen's deep understanding of marketing, particularly in the areas of brand development, digital and analytics, coupled with her strong financial acumen, make her a great fit to drive Manulife's customer-centric strategy."
The company notes that Garrigues acquired extensive experience in financial services during her sixteen years with GE Capital, where she held marketing leadership positions of increasing responsibility in areas such as consumer finance, credit cards and private equity to equipment financing, commercial leasing and structured corporate lending.
