Industrial Alliance Launches New Brand

By | March 05 2015 12:58PM

Industrial Alliance Insurance and Financial Services Inc. has rebranded itself as “iA”.

On March 3, the Quebec-based company announced the launch of its new look, which includes the "iA" brand, as well as a new logo and its new website at

The insurer says that its new logo is "better adapted to the digital age", and also enhances the elephant which IA says is a symbol of its strength and solidity.

"The new name speaks to the scope of the Group and to the diversity of our products," says President and Chief Executive Officer Yvon Charest. "Much more than an insurance company, iA Financial Group is a major player in the industry, offering a wide range of financial services."

As for its new web site, it has been designed to be easier to navigate no matter what platform the visitor uses. iA says that the site also offers easy-to-understand information to help clients choose the product that best suits their needs.