Humania Assurance announces creation of

By The IJ Staff | November 26 2018 09:30AM

Stéphane Rochon | Photo: Réjean Meloche

Humania Assurance announced Nov. 22 that is has set up a new internal start-up called

"Lead2action is an agency specialized in insurance technologies. Its objective is to improve customer loyalty. Using programmatic technology, it offers to its partners a new automated approach to promote insurance products to their customer networks," says Stéphane Rochon, President and CEO of Humania Assurance Inc.

Two key marketing functions

The technology developed by is based on two key marketing functions: targeting process and personalized communication, says Humania. “Through programmatic technology, it will first identify the best target market for a specific product, and then, using algorithms, create an automated digital marketing campaign that can be used as a white label.”

The agency offers real-time communication with a call center. Clients will be able to obtain information, shop, compare and purchase insurance, while having access to an advisor.

Humania Assurance says will be offered to any organization that wishes to become a partner. "We can offer access to a wide range of products and to most insurance companies in Canada. Our goal is to create Win-Win partnerships for all stakeholders," says Rochon.