Foresters to Become Foresters Financial

By Andrew Rickard | September 23 2015 09:05AM

Foresters has announced plans to change its brand name to Foresters Financial.

On Sept. 21, Foresters CEO Tony Garcia announced that the various Foresters companies in Canada, the United States, and the United Kingdom would soon to be known collectively under the Foresters Financial name.

The New York-based Foresters subsidiary First Investors is the first company to be rebranded and will start using the new name and logo immediately. The company says its other divisions will begin using the new brand in early 2016.

Tony Garcia says that changing the Foresters brand name has been one of his priorities since he first became CEO in 2014. "Although we're proud of our heritage, we know that when members of the public see or hear the Foresters name, many wonder what we do," he explains. "Adding the category descriptor 'Financial' to the Foresters name clearly denotes that we are in the financial sector."