CI Investments announced Nov. 10 that it is rebranding to CI Global Asset Management (CI GAM). The company says the change is “designed to improve the client experience and better reflect the organization’s deep and extensive investment capabilities.”
“Rebranding to CI Global Asset Management is a key element of our strategy to modernize our asset management business and create a better experience for our investors,” said Kurt MacAlpine, Chief Executive Officer of CI Financial Corp. “The rebrand and related enhancements to portfolio management operations will allow us to leverage the full scale of our investment platform, while reducing the complexity of our offering and making it easier for investors to do business with us.”
The rebrand is underway and is scheduled to be completed by the end of the first quarter of 2021. The change was first announced in May 2020.
Legacy boutique brands will be phased out
With the rebrand, legacy in-house investment boutique brands will be phased out and they will operate under CI Global Asset Management, says the company. The affected brands are Cambridge Global Asset Management, Harbour Advisors, Sentry Investment Management, and Signature Global Asset Management.
CI GAM will also be aligning its investment management employees according to their areas of specialization, allowing for information sharing across the firm, rather than just within each investment boutique.
There will be no changes to any portfolio management assignments, team members or funds as a result of these changes and the rebrand, says CI GAM.
