Canadian Premier Life and CRI Canada introduce new distribution brand

par The IJ Staff | September 29 2017 01:30PM

Photo: Freepik

Canadian Premier Life Insurance Company and CRI Canada Ltd. announced Sept. 28 that they have partnered to introduce a new distribution brand, “Valeyo”.

The new branding follows the companies’ acquisition from ivari by Securian Financial Group in April.

“We’re very excited to refresh our industry presence and affirm our collective strength and capabilities in products, solutions and services delivery,” said Nicole Benson, CEO. “Our companies are trusted partners to many leading institutions and we believe that through Valeyo, partners will benefit from our combined experience, leadership and expertise.”

Solutions for the retail, bank and credit union industries

The companies are now distributing their products and services through the Valeyo brand, which offers proprietary and non-proprietary solutions for the retail, bank and credit union industries, including group creditor insurance and lending, as well as insurance point-of-sale technologies.

“Our new distribution strategy is a positive move for our partners, and their members and customers,” says Benson. “We will have continuity in people and core products while adding resources to create new product, growth and revenue opportunities for our partners.”