National not-for-profit insurer, GreenShield announced April 12 that it is launching a new digital health benefits ecosystem, known as GreenShield+, which will integrate clinician and pharmacy services and benefits administration in one space.
Calling it a first-of-its-kind development, the company says Canadians wish they could access all health care services they need in one place. They also wish they didn’t have to re-explain their conditions every time they speak with a new health care practitioner.
“As Canadians work to navigate our current health care system, they don’t realize that their benefits provider could be at the forefront of an enhanced experience that seamlessly integrates a variety of digital solutions with each other and their benefits plan,” the company states in an announcement about the launch of GreenShield+.
The new ecosystem will reportedly connect patients to doctors through the app. The doctors in turn can prescribe medication which is delivered, and the app will also match members to other relevant service providers. “There’s no need to repeat your story because it’s already in the system,” they write. “The app is fully integrated with your benefits plan so there is no paperwork.”
At the same time, the company announced that it is rebranding, streamlining operations into three lines of business including GreenShield Insurance, GreenShield Administration and GreenShield Health, working together to provide its payer-provider offering.
“As ‘payer’, GreenShield has a long history of offering insurance, administering benefits and paying claims; and now as a ‘provider’, GreenShield also delivers a variety of health care services,” they write. “Integrating both sides of the payer-provider equation enables GreenShield to simplify access to care, remove administrative barriers and improve health outcomes for its customers.”
Mandy Mail, senior vice president of marketing and communications adds: “We have completed eight acquisitions in two years to strengthen our offering. The new branding visually unites our services and is reflective of the innovative, tech-forward, integrated payer-provider GreenShield has become.”