Canada Life now offering League's Health Benefits Experience platformBy The IJ Staff | February 28 2020 01:07PM
League, a fintech company, announced Feb. 27 an agreement to provide its Health Benefits Experience (HBX™) platform alongside Canada Life's GroupNet services.
League says the deal will allow employers more choice and ease in how they administer and deliver their flexible or modular flex health benefit plans.
"We are always looking for new and innovative ways to support the financial, physical and mental well-being of Canadians," says Roger Maguet, Senior Vice-President of Plan Sponsor Services, Group Customer, Canada Life. "League's HBX platform makes it easy for plan members to find, understand, and use the programs available to them, and helps drive engagement via personalized health programs, communications and concierge services. This can mean better health outcomes for our plan members and lower costs for plan sponsors."
League says flexible benefits are traditionally more difficult for employers to administer, communicate and deliver because they are designed to allow employees to individually customize their plans. The company says its HBX platform, which includes benefits administration capabilities, alongside Canada Life's best-in-class insurance products, addresses this challenge.
"Leading employers have offered flexible and personalized benefit offerings for some time – now they want the right technology in place to support employees in selecting and using what's right for them and their families," says Mike Serbinis, founder and CEO of League. "We are pleased to be working with a leading insurer like Canada Life to offer a single access hub that permits plan sponsors to easily launch, offer and scale new benefit offerings, and engage plan members with all of their insurance, health and well-being programs."