Teachers Life announced May 5 that it has partnered with Virgin Pulse, which provides digital health and wellbeing solutions. 

Teachers Life says it is the first Canadian Life Insurer on the Virgin Pulse platform, which is focused on creating long-term behavior changes by engaging users as they cultivate daily habits that improve outcomes across all aspects of their health and wellbeing.

Life-long benefits 

“Our partnership with Teachers Life sets a new standard of excellence for wellness offerings in the life insurance industry,” said David Osborne, Chief Executive Officer at Virgin Pulse. “In an industry known for providing financial benefit upon end of life, we’re proud to partner with an innovator like Teachers Life that is committed to providing life-long benefits that prioritize health and wellness.” 
The insurer says access to the Virgin Pulse platform is a health and wellness benefit for all of its members, “with no strings attached.” 

Digital and brand transformation strategy 

“Virgin Pulse is the ‘gold standard’ of health and wellness platforms, and we’re excited to provide value-add solutions like theirs to help our Members stay physically and mentally healthy,” stated Martha Turner Osborne, Chief Marketing & Sales Officer for Teachers Life. “Embracing best-of-breed technologies and services is key to our digital and brand transformation strategy, and our partnership with Virgin Pulse marks a significant milestone in these ongoing efforts. From the moment you become a policyholder at Teachers Life, you receive access to the Virgin Pulse program.”