Aviva Canada Inc. announced June 5 that it has opened its first Aviva AutoCare Centre in North Toronto. More locations are expected to open in the Greater Toronto Area and Alberta by the end of the year.

At a glance, the initiative would appear to be similar to the direction taken by companies like Intact in the United States auto space.

“We have partnered with our preferred vendors to open Aviva AutoCare Centres,” the company writes. It says the Aviva service centres will be focused on convenience, speed and service quality. “When an Aviva customer has an accident, they will have the choice to have their vehicle repaired by an Aviva AutoCare Centre nearest to them. Once there, the customer can drop off their vehicle and, if needed, leave in a rental vehicle while Aviva takes care of all assessments and repairs.”