TD Bank has committed $600,000 over three years to the Wellspring Cancer Support Foundation, designed to help upwards of 10,000 individuals and families dealing with cancer each year.
As a result of the pandemic, Wellspring, a Canadian non-profit offering free support programs and services to people with cancer and their families, had to move its in-person programs online. In doing so, demand increased and Wellspring was able to reach new clients who couldn't access the programs before due to barriers such as severe illness, disability, family commitments and remote locations.
Digital transformation to take place
The bank’s Digital and Research teams are now helping Wellspring through its digital transformation to better meet the evolving needs of its community. The TD donation will help Wellspring achieve Canada-wide delivery of its virtual cancer-assistance program.
"Throughout the pandemic, we've seen the power of TD's digital capabilities to support our customers where, when and how they choose to do their banking, and our teams knew they could use their skills to help make a difference for Wellspring," said Rizwan Khalfan, Chief Digital and Payments Officer, TD Bank Group. "The new Virtual Centre platform, built using best-in-class digital design practices, will help build a foundation on which Wellspring can provide virtual support to individuals and their families dealing with cancer."
Virtual care centre for cancer support to open next year
The Virtual Centre will house Wellspring's online programming – including webinars, self-paced videos and web-based resources – and will be able to support these programs as they grow and evolve.
"With the Virtual Centre for Cancer Support, which will launch sometime next year, Wellspring will be able to significantly increase the number of people we can help annually and continue to grow the impact through expanded opportunities to support our fundraising and marketing efforts,” said Christina Smith, Chief Executive Officer, Wellspring Cancer Support Foundation.