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Millennials are the next big market, says MDRT survey

By The IJ Staff | January 18 2018 11:30AM

Photo: Freepik

A new survey commissioned by the Million Dollar Round Table (MDRT) has found that 62 per cent of millennials (ages 18-34) who aren’t working with a financial professional said they would be more confident in their financial future if they did hire one.

The study, conducted by Harris Poll with more than 2,000 U.S. adults, also found that 78 per cent of millennials who work with a financial professional said they feel more confident in their financial future because they work with one.

In addition, the survey showed that for 26 percent of millennials, community involvement and volunteering would increase their trust in a financial professional.

Shared values

“Understanding millennials’ priorities is vital in order to foster positive relationships with our next generation of clientele,” said James D. Pittman, CLU, CFP, MDRT President. “There is a major opportunity for advisors who can provide them with confidence about their financial future while emphasizing shared values, such as volunteerism.”

Learn more about the survey’s findings on the MDRT’s website.

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