The Mutual Fund Dealers Association of Canada (MFDA) announced on July 9 that it is launching an Outreach Program, which is aimed at enhancing its existing stakeholder engagement initiatives and ensuring continuing “effective, responsive and practical” regulation.

The program will involve three key areas: member outreach, innovation outreach and investor outreach.

Reflecting the reality of a changing industry

"The MFDA is committed to engaging in open communication and collaboration with all our stakeholders to assist us in achieving our regulatory objectives." said Mark Gordon, President and Chief Executive Officer. "This outreach initiative will help us in maintaining our knowledge of industry trends, new technology, products and business models to ensure that our regulatory requirements and approach reflect the nature and reality of the changing financial services industry. In addition, this initiative will assist us in identifying risks that pose harm to investors and ways to protect investors that are practical, appropriate and effective."

MFDA staff will be contacting members directly to determine their interest in providing feedback on a variety of issues. It also plans to broaden the scope of investors and investor advocates with whom it consults.

To learn more, consult this bulletin on the regulator’s website.