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Manulife unifies global institutional, retail and retirement businesses under new brand

By The IJ Staff | May 07 2019 09:30AM

Manulife has unified its global institutional, retail and retirement wealth and asset management businesses under a new brand: Manulife Investment Management.

Previously these businesses operated under multiple brands and as separate units in different markets. “Manulife Investment Management now brings its wealth management and investment expertise together across these three complementary business lines, and across the Americas, Asia and Europe, to better serve investors worldwide,” said the company in a May 7 statement, adding that unifying the businesses under one brand “will provide customers and intermediaries with a more consistent, seamless entry into its various investment management businesses, including the launch of manulifeinvestmentmgt.com.”

"Manulife Investment Management brings the absolute best of Manulife and John Hancock’s wealth and asset management offerings to our customers through a strong, unified, structure and global brand,” said Paul Lorentz, President & CEO, Global Wealth & Asset Management. “Our value proposition is dependent on our commitment to our customers’ success and on our investment and wealth management expertise across both public and private asset classes, coupled with a global model that can be delivered regionally."

Retail business

For the retail business, the new Manulife Investment Management brand will be used everywhere except in the U.S. where John Hancock Investment Management will be used, replacing the John Hancock Investments brand.

In Canada, the Manulife Investment Management name will replace Manulife Investments. In Asia and Europe, the new brand will replace Manulife Asset Management.

Manulife’s retirement business will use the new brand worldwide except in the United States, where the John Hancock brand will continue to be used.

The new brand will also replace global legacy branding supporting the public markets’ institutional business, including Manulife Asset Management and John Hancock Asset Management brands.

The company’s private markets businesses will become Manulife Investment Management, with the exception of Hancock Natural Resource Group which will “evolve to be more closely affiliated with the Manulife Investment Management brand”. It is expected to eventually align with the new brand.

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