Manulife to extend Vitality platform to group benefit employees

By The IJ Staff | November 20 2018 11:30AM

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Manulife announced Nov. 20 that it is extending access to its behavioral change platform Manulife Vitality to group benefit employees starting this spring. The platform currently has 8 million members, and the insurer says the program has been proven to help prevent chronic diseases.

“We believe this program will help to revolutionize the way employees experience benefits in Canada,” says Donna Carbell, senior vice president, group benefits. “We also know that having healthy employees matters to employers – it drives higher engagement, productivity and better overall organizational health.”

The platform is designed to encourage people to make healthier choices. It integrates with devices such as smartwatches and fitness bracelets, and it rewards people with discounts and gift cards.

“The health of Canadians matters to us,” says Mike Doughty, president and CEO, Manulife Canada. “By expanding Manulife Vitality to our group benefits customers, we have an opportunity to help encourage millions of Canadian workers to make healthy choices every day.”

“For the past two years, Vitality and Manulife have shared a commitment to improving the lives of our retail insurance customers,” says Kailas Nair, vice president, strategy and partnerships, Vitality Group. “Offering Manulife Vitality to employers is a natural expansion of our partnership. Canadian companies can benefit by improving the health and wellbeing of their employees, which results in lower healthcare costs and more productive work forces.”