COVID-19 has both fuelled consumers’ interest in life insurance and forced the industry to accelerate its use of technology in the sales process.
Research discussed at the recent LIMRA LOMA conference indicates that consumers do not want to return to the old way of buying insurance post-pandemic. Instead, they are looking for better technology with a human, physical touch, what’s come to be known as the “phygital” method of selling life insurance.
To read the articles in this special report, click on the links in the blue box to the right.
