A strategic distribution alliance initiated by The Edge Benefits with five managing general agencies (MGAs) is expected to triple the number of living benefits advisors that the third-party administrator works with in Canada and add as much as $5 million in premiums to its bottom line in three to five years.

Neil Paton, president and CEO of Newmarket, Ontario-based Edge Benefits, told The Insurance and Investment Journal that the agreement to provide its proprietary disability products to PPI Solutions, HUB Financial, Financial Horizons, IDC Worldsource Insurance Network and Customplan Financial Advisors Inc. officially takes effect January 1, 2017.

The Insurance and Investment Journal will have a detailed article on this alliance in its November/December issue.