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BridgeForce adopts Wealthserv platform

By The IJ Staff | July 04 2017 11:30AM

Photo: Freepik

Bridgeforce Financial Group has adopted Bluesun’s WealthServ back office platform for its insurance and segregated fund business, announced Bluesun June 30.

“We chose WealthServ for our back office operations for a number of reasons. Most notably, the flexibility of WealthServ allows for operational efficiencies and positions us for growth, stated Michael Williams, President of BridgeForce, in the announcement.

Competitive market driven by consolidation

This news is the latest development in the fiercely competitive back office administration software market, which is being fuelled by ongoing consolidation in the MGA market as recently reported in The Insurance and Investment Journal.

“Adding BridgeForce to our client roster reaffirms Bluesun as the vendor market leader in the independent insurance channel with the top five MGAs in the Canadian market now partnered with Bluesun,” stated Mike Donati, CEO of Bluesun, in the company’s announcement.

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